Fiore Wire-Free Bra

Support doesn't always need an underwire. Sometimes, it simply needs smarter design.

That's the idea behind Fiore. Crafted from soft, stretchy fabric with a delicate floral print, it combines the freedom of a wire-free bra with an enveloping construction designed to naturally support and accommodate the bust.

Its full, smooth, unlined cups give the bust room to settle naturally without compression, while the V-neckline creates a clean, feminine silhouette. With no rigid structure inside the cups, Fiore relies on something more thoughtful: the entire bra is designed to work together to provide support.

A wide elastic underband extends around the body and works alongside fuller-coverage sides to provide stability and help keep the bra comfortably in place. Wide, adjustable straps help distribute weight more evenly and let you personalize the fit, connecting at the back through ring details that become a functional part of the design.

A higher-coverage back and adjustable hook-and-eye closure complete Fiore's enveloping feel: coverage where you want it, freedom where you need it.

Why you'll love Fiore:

● Wire-free design with supportive, enveloping construction.
● Soft, stretchy fabric with a delicate floral print.
● Full, smooth, unlined cups.
● V-neckline.
● Wide elastic underband for added stability.
● Fuller-coverage sides and back.
● Wide, adjustable straps designed to help distribute weight.
● Ring details integrated into the strap design.
● Adjustable hook-and-eye back closure.
● Created around our Real Fit philosophy.

Fiore changes the conversation around wire-free bras. You shouldn't have to choose between freedom and support. The right design can give you both—working with your natural shape, never against it.